After 60+ years as Fraser Brown and Stratmore it was time for a change, to show the market who the owners really are: Leaders in quality products and solutions for the construction industry.
A no nonsense brand was needed. A brand all staff could stand behind. A brand the market would take notice of.
Using a stylised ‘S’ and playing with the emphasis on ‘more’ the new logo was a great starting point to represent a renewal inside and out. There is so much more to Stratmore than just a few products. Bold black and white photography, partnered with a clean but warm colour palette and well structured typography completes this no-fuss brand.