Engagement campaign for the Ministry for the Environment
We assisted the Ministry for the Envrionment with the public engagement campaign on the Government’s plans to implement the Zero Carbon Bill, with a new emissions reduction target 2050. To cover such a wide range of topics – from climate change and greenhouse gas reduction, to looking at social and economic implications – we used live illustration (shout out to League of Live Illustrators!) to gather the key issues from the various sectors.
The visual language thus created, combined with a simply powerful campaign name, helped in reaching out to a broad audience, engaging New Zealanders from all walks of life in the conversation. Over 15,000 submissions were made during the 6 week consultation period. And the ongoing conversations are becoming more informed.