Client

NAWIC – National Association of Women in Construction

Work

Website Design, Online Branding, UX/UI, Responsive Design, Effective Visual Language, Campaign Design and Strategy, Social Media Templates, Animation, Brand Design

Brief

NAWIC engaged us to develop a campaign celebrating their 30-year milestone, aimed at raising the organisation’s profile, driving membership growth, and strengthening sponsor relationships. The campaign needed to capture NAWIC’s role in supporting women across the construction sector, while creating engaging, authentic stories and digital assets to connect with both members and industry partners.

A design sheet displays various concepts for "30 Years of NAWIC" logos and emblems in orange, navy, and white, including stylized "30" graphics and combinations with text on both white and pink backgrounds.
Two women in safety vests and hard hats stand side by side, smiling and laughing outdoors at a construction site. The NAWIC logo and a "30" symbol are visible in the top corners.
A design system guide displays typography, color palette, logo usage, and layout rules. It features headings, body text samples, quote styling, logo mark, and color swatches in yellow, orange, blue, and cream.
Screenshot of a website celebrating 30 years, featuring a large “30” graphic, headline text, images of people with their stories, a call-to-action button, and sections highlighting personal testimonials and community impact.
A laptop displays a website with blue, yellow, and white sections, featuring images of women and highlighted buttons. Surrounding the laptop are papers or boards showing similar website designs on a light pink surface.
Three colorful vertical panels on an orange background share information about NAWIC’s 30-year anniversary, member stories, a corporate partner, and a call to join the movement, featuring text, photos, and buttons.
Two promotional cards: one features a smiling woman in safety gear high-fiving a colleague (#5 of 30), the other details a "Building Futures" initiative. A circular QR code with “Join the movement. Build your future.” is also shown.
A large construction site banner reads “30 years of Breaking Ground… and we’re just getting started” with the NAWIC and Naylor Love logos, and shows two women in orange safety gear pointing at the site.
A woman in work clothes repairs a pipe under a sink, with tools nearby. The text at the bottom reads "Building Futures 30" and "NAWIC®" on a light background.
Three cards are displayed on a textured grey surface. Two feature women working in trades, wearing safety glasses and masks. The third card contains text titled "Building Futures" with logos and branding from NAWIC and Bunnings Trade.
Two women record a podcast in a studio, sitting at microphones with headphones on. A laptop screen shows their video with a blue and orange branded backdrop and the podcast title about women in construction.
A collage features a "30 years" logo, colored pencils labeled with years of achievements, a blue hard hat with "Breaking Ground" text, a phone displaying an event, and graphic design elements in yellow and orange.

NAWIC’s 30th year couldn’t just be marked – it had to be felt. The most powerful way to do that? Put members at the centre of the story.

The goal

To connect and engage.
This campaign needed to do more than drive attendance — it needed to invite participation. We wanted existing and new members to actively shape the story, not just show up to events. Because NAWIC isn’t a brand you talk at — it’s built by the people it represents.

And then there was the other audience.
Potential sponsors and industry partners. This campaign had to be bold, intentional and genuinely meaningful. Compelling enough that aligning with NAWIC’s 30th year felt less like a sponsorship — and more like a no-brainer.

The process

We started by identifying the heart of NAWIC’s 30th year: its people. From there, we built a story-led campaign framework designed to elevate authentic member voices and milestone moments.

We developed a flexible campaign toolkit and rollout plan that made it easy for the community to participate — kicking things off with a soft-launch survey to gather stories and build momentum. The campaign was then brought to life across key touchpoints, including a dedicated landing page, refreshed homepage, social templates, animated brand assets and sponsorship materials.

Throughout, we worked closely with NAWIC to ensure every element aligned with their goals, supported sponsor engagement, and invited meaningful participation at every stage.

The outcome

A bold, future-facing campaign that brought NAWIC’s 30th year to life — celebrating its legacy while creating fresh energy across the organisation. Clear, engaging digital touchpoints made it easy for members to connect with stories, events and opportunities to get involved, while sponsor assets elevated partnerships in a way that felt considered and valuable.

More than a moment in time, the campaign gave NAWIC a platform to champion the women shaping the construction industry today — and a strong foundation to carry that momentum into the years ahead.