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Wonderlab; a creative, digital brand agency based in Wellington, working across the motu.

Wonderlab is a place to problem solve, invent and create exceptional communication and persuasion in any medium.

How we do it

A proven process in 4 steps

We have developed a simple 4-step process to elicit the best for your communication, brand or marketing project. Through simple strategy and creative thinking we unlock your potential and engage your audience. 

A living room with a couch and bookshelves.

Sound thinking

A proven process in 4 steps
01. Discover

It’s important that we have a thorough understanding of who you are and what you want to achieve. Discovery is vital for any project. The old adage “fail to plan, plan to fail” is the reason we won’t start any project without adequate information.

02. Report & Recommend

Discovery complete, we use that knowledge to outline opportunities, recommend a strategy, or demonstrate how to motivate your audience to engage, listen, learn or buy.

03. Apply

With an approach agreed, we apply our creativity to find, design and express your key messages in ways that help differentiate you from your competitors — in the medium that best reaches your audience.

04. Evolve

Project delivery is just the start. Once published we help you track engagement and audience feedback. Was the aim achieved? Are alterations required? How can we improve performance? How can we grow your brand?

Meet our team

The people that make the magic happen
Campbell Macduff, Creator/Director and Strategic lead, Wonderlab

Campbell Macduff

Director and Creative/Strategic Lead

“It’s new, I need it.”

Part geek, part strategist, part business man and total creative.

Cam believes it’s important to enter every project without preconceived ideas; instead he focuses on listening intently to a client’s vision and needs.

His strength is gathering all the information, expectations, ambitions and limitations to distill it down into a succinct communications strategy. An early adopter of all things new, Cam’s relaxed style belies his keen ability to identify opportunities for connection and engagement with tools you never knew existed.

Leyla Neilsen, Art Director, Wonderlab

Leyla Neilsen

Art Director

“Don’t talk to me about Arial.”

Originally trained in Switzerland, Leyla brings a global and multi-lingual insight to her projects. Proficient in both brand and online design, her strength is her disciplined approach and passion for simple clarity of communication. For her, great design is when you just understand something, no explanation needed. Clients love her pragmatic approach, accessibility and insightful confidence during strategic workshops.

Becky Luck, Senior Designer, Wonderlab

Becky Luck

Senior Designer

“But do we need it?”

With 20+ years experience in print and online design, Becky loves unpicking the complex to find the order beneath. Attention to detail, combined with a knack for editing and love for typography means her communications are always clear, on message and on brand.

Nicki Ford, Studio Manager and Administration at Wonderlab

Nicki Ford

Studio Manager and Administration

“Relax, let me get you that info.”

Responsible for the day-to-day tracking of our projects, Nicki works closely with the design team to ensure we are delivering good client value. Her eagle eye and attention to detail has been honed over years in both the legal and accountancy practices. Her encyclopaedic knowledge often means she’s she know’s what we need before we do!

A young woman in a black dress smiling.

Jasmine Grace


“Let's get it done”

A creative chameleon, Jasmine’s main strengths lie in the ability to problem solve and engage an audience through dynamic illustration, visual storytelling and brand design thinking. From creating sculptural audio-visual installations for events such as LUX and The Festival of Lights to designing content for NZ brands such as CityFitness, Mountain Buggy and Beauty Bliss, Jasmine believes that as long as you strategise with your audience front of mind, any design challenge can be successfully resolved.

Mikel Taylor, Content Maker - film and photography, Wonderlab

Mikel Taylor

Content Maker/Producer (Film and Photography)

“That would look good on video.”

Always up the latest in video storytelling, Mikel’s passion is to capture diverse and interesting footage that brilliantly tells the client’s story.

He is a rare talent who understands the importance brand plays when deciding the shot or scene.
With 25 years experience on projects large and small Mikel always brings a wealth of knowledge and a fresh perspective.

Tikanga Māori

Kia ora

We’re still learning about the Māori side of our culture here in Aotearoa. We believe it’s an important part of what it means to be kiwi and living in New Zealand. It provides tūrangawaewae, grounds us.

For us this means tikanga Māori and te Ao Māori should be part of everything we do – and how we do it – not something to pull out just for special occasions. To revitalise a culture, a language, we all have a role to play. We are keen to learn, to understand and to contribute.

And to do that well, we draw on the guidance and expertise of Māori artists, storytellers and consultants. Learning and creating together towards a more authentic Aotearoa.

Ngā mihi nui
The Wonderlab Team

Whāia te iti kahurangi ki te tūohu koe me he maunga teitei
Seek the treasure you value most dearly: if you bow your head, let it be to a lofty mountain

He toi whakairo, he mana tangata.
Where there is artistic excellence, there is human dignity.

It was a breeze working alongside our friends at Wonderlab. We couldn't be more pleased with the results, and the journey was equally rewarding. Many thanks to the team.

Ichor Leadership

Wonderlab was recommended to me by a professional colleague and didn’t disappoint. Wonderlab has great processes for helping work out your brand story and the creative skills to deliver on your vision. We’ve had excellent feedback on our new brand.

Nick McKissackCEO HRNZ

The Ministry has had a great experience with Wonderlab and is pleased to recommend their services.
We engaged Wonderlab to work on a digital campaign with a challenging brief and constrained budget. As a small agency, we questioned whether they would be able to deliver the results we needed, so we sought concepts from them before committing. Cam and Leyla met with us to pitch their ideas, and we left that meeting buzzing – we loved their approach and were confident the campaign would work.
Importantly, it delivered. All set goals for the campaign were met or exceeded. Wonderlab produced a series of videos for social media – one alone was viewed over 100,000 times.
This campaign represented a new approach for us on social media and was a leap of faith. Its success has encouraged us to continue to be bold in how we engage with our social audience and to experiment with new ideas.

Laurie EdwardsManager – Communications and Digital, Ministry for the Environment

Fantastic service.
Very strategic advice and awesome design!

Jeanette MansonSenior Brand and Experience Advisor, Ministry for the Environment

Working with Wonderlab was a no-brainer, based on the fantastic job they did for us on a previous campaign (2018 Data Summit). Despite a tight timeframe they were incredibly responsive and proactive. The resulting campaign was not only creative and engaging, it generated lots of positive feedback. It was a pleasure to work with such a talented, professional and capable team.

Claire LordSenior Comms Advisor, StatsNZ

Wonderlab really listened, to understand my idea and discussed how they could help tell my story. They surpassed my expectations tenfold. This was design to a degree I hadn't anticipated. They gave it a texture, a look, a soul.

Paul Mc LaughlinActor, SiteSpecific Director

Wonderlab have never let us down. They listen, make sure they understand our briefs, have fresh ideas and modern approaches. They are easy to deal with and allow for free and frank discussion to get the right finished product.

Julie HoodCEO New Zealand Veterinary Association

We started working with Wonderlab on refreshing our client financial reports and we then continued to work with them on redesigning all our client facing communications, including our annual report.
We then got Wonderlab to develop on-line newsletter templates, which they designed and then trained us on how to produce in-house.
The results were impressive, our average engagement and open rates rose from 23% to 71% in just 6 months.

Suzy MelhuishCommunications and Client Experience Manager, Todd Family Office

Wonderlab understood our requirements and our audience. They helped create communications tools that worked across a range of channels. Working in partnership we were able to ensure that our messages in videos and print were informative, easy to understand, and appropriate for owners of Māori land who wanted to connect to their whenua digitally. The result has been exponential growth in users for our digital platform.

Sara PassmoreCommunications and Marketing Manager, Te Tumu Paeroa

More happy clients

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