Affinity Medical Imaging


SEO Consultation, SEO Strategy Audit, and Ongoing SEO Monitoring, Communication Consultancy, Branding, Campaign Strategy & Design, Digital Design, Social Media Strategy, Engagement Strategy


Wellington medical services are often stretched. A remarkable group of doctors realised that they could help ease some of the demand. Investing heavily in premises, medical equipment and staff, they needed their new business to be fast out of the starting blocks. But they had two obstacles to overcome; the regional market for medical imaging had been unchanged for many years and the public had accepted the status quo; and they didn’t have direct access to their core market because of the requirement for a GP referral, so they had two targets to hit. Affinity Medical Imaging knew that Wonderlab had been successful in helping other medical companies achieve high online visitor volumes. They asked Wonderlab for a digital marketing and SEO consultation.

The objectives

Communicate to the public they had a choice where they went for their medical imaging requirements.
Communicate to the GP's and doctors that the newly launched venture was a credible referral alternative.

The goal

Disrupt the status quo! Tell consumers they can advocate for their choice of medical imaging provider. Tell doctors they have a reliable alternative.

The process

Build an awareness campaign based on researched market, age and location demographics.

Increase the website visibility with best practice SEO improvements, consultation and monitoring.

Extend the brand elements to work for digital and print requirements.

The deliverables

Full campaign including:

  • Regional targeted and monitored digital ads (incl The Post, Stuff, Neighbourly)
  • Outdoor billboards
  • Regionally printed press adverts
  • SEO audit, ongoing strategy and improvements for newly launched website
  • Branded print collateral.

Fantastic result that delivered the numbers needed.

Fast out of the blocks!

750% uptick!

From 424 unique monthly web visitors at the start of the first business quarter to 3,175 per month at the end. A great kickstart for a new business!

Impressive first quarter results

Over 10,000 unique site visitors

Over 50,000 impressions from Google search

Over 1,300 click throughs from Stuff digital advertising alone.

Contiued monitoring

Monthly monitoring and comparative reports with recommendations including:

  • Google Business Profile improvements
  • Keywords adjustments
  • Backlinks and citation additions
  • Ongoing CPC review
  • Future site extensions
  • Ongoing SEO consultation.

Check out other medical sector clients we do SEO and brand work for:


Simply Ultrasound

"Excellent work, thank you!"

Paul ClancyGeneral Manager – Affinity Medical Imaging Ltd.