New Zealand Film Commission
Question: How hard can it be to sell NZ as an amazing location for film makers? Wonderlab found out when the NZ Film Commission asked us for a suite of marketing collateral in print and digital form. The feature piece was to be a beautiful ‘look book’ (online and in paper) showcasing the country’s best film locations. Wonderlab’s creative design experience let the images speak their magic when paired with classical typography. (Answer BTW: Not hard when you make it look this good!)
Appeal to a niche target audience who are used to seeing beauty everyday.
Sell the beauty, talent and diversity of the country.
Let the photographs speak for themselves: Simplified design, classic typography, muted colour palette, on brand.
A traditionally printed ‘look book’ that also came alive in an online version with cinemagrams.