Client

New Zealand Film Commission

Work

Communication Consultancy, Graphic Design, Photography Curation, Cinegrams, Print and Digital Design

Brief

Question: How hard can it be to sell NZ as an amazing location for film makers? Wonderlab found out when the NZ Film Commission asked us for a suite of marketing collateral in print and digital form. The feature piece was to be a beautiful ‘look book’ (online and in paper) showcasing the country’s best film locations. Wonderlab’s creative design experience let the images speak their magic when paired with classical typography. (Answer BTW: Not hard when you make it look this good!)

A new zealand travel brochure on a black background.
A helicopter flies over a mountain range with mountains in the background.
An image of a boat in the water with a quote on it.
An open book with pictures of a lake and mountains.
A close up of a card.
Two roll up banners on a black background.
The sun is shining over a lake with mountains in the background.
A new zealand travel brochure on a black background.
NZFC_A4 landscape Magazine black 03
A helicopter flies over a mountain range with mountains in the background.
An open book with pictures of a lake and mountains.
NZFC_A4 landscape Magazine black 04
A business card with a photo on it.
The sun is shining over a lake with mountains in the background.
Two roll up banners on a black background.
An image of a boat in the water with a quote on it.
The objectives

Appeal to a niche target audience who are used to seeing beauty everyday.

The goal

Sell the beauty, talent and diversity of the country.

The process

Let the photographs speak for themselves: Simplified design, classic typography, muted colour palette, on brand.

The deliverables

A traditionally printed ‘look book’ that also came alive in an online version with cinemagrams.

Outcome

A project we are proud of, a marketing piece the client loved,
and their discerning international audience loved even more.