Client

Tātau Tātau o Te Wairoa

Work

Website Design, Online Branding, UX/UI, Responsive Design, Effective Visual Language

Brief

When Tātau Tātau o Te Wairoa needed a new website, the goal was clear: keep iwi and hapū connected to the mahi happening across the rohe. At the same time, it was a chance to bring their evolving brand identity to life — celebrating iwi achievements while creating a central hub for updates and resources.

A key feature? The registration form. It helps differentiate iwi members from wider supporters, giving Tātau Tātau o Te Wairoa the tools to communicate more effectively and showcase their impact when exploring future opportunities.

Three devices—a tablet, smartphone, and laptop—display a website with an orange and purple color scheme featuring Māori text, icons, and a photo of a person in an article about housing. The background is light purple.
White Māori text on a purple background reads: "Ko te amorangi ki mua, ko te hāpai o ki muri." The Tātau Tātau o Te Wairoa logo appears in the top left corner.
A young child in a green jacket sits on a red toy, looking at the camera, while another child in the foreground is out of focus. The scene appears to be outdoors near a building.
A person holds a smartphone displaying a webpage titled "About Tatau Tatau o Te Wairoa," featuring text and an image of a carved wooden figure, with sunlight illuminating their hands.
A close-up of a traditional Maori wooden carving features intricate patterns, inlaid paua shell eyes, and stylized facial expressions, showcasing rich red tones and elaborate detail.
A design system page displays various heading styles, sample text, a pull quote, metadata labels, and a row of color swatches labeled Sunset, Lilac, Lavender, Evergreen, Lime, Ocean, and Orchid.
Two smartphones display a website; the left shows an article about Māwera Hot Springs with a photo of ferns and water, while the right displays a navigation menu with sections like About, Housing, and Investments.
Collage of website design mockups featuring Māori motifs, headline text, color palettes, and photos of people in safety vests, a carved wooden structure, and a coastal landscape, all arranged on a purple background.
A person using a laptop on a purple surface is filling out an online member registration form with fields for name, address, and contact details. The background is a solid yellow-orange color.
A smartphone and a laptop display the Kete website, featuring articles, colorful buttons, and search options, all set against a bright orange background.
The objective

Design a website that informs, connects, and empowers — from sharing mahi and achievements to streamlining iwi member registration

The goal

Keep whānau connected — and make it simple.

The website needed to engage both new and existing members with the mahi and achievements of Tātau Tātau o Te Wairoa, while giving hapū a place to see what’s happening across the rohe. A key feature was the registration form: iwi members could sign up to vote on important matters, while interested parties could stay informed without the extra step. Alongside this, the site had to showcase resources and articles in a clear “kete” and lift the trust’s professional presence with consistent, confident brand communication.

The process

Start with a map, work up some wireframes

We built a clear site map to scope the information that needed to be carried over and to plan a better way to present it. Click it, test it: wireframes became clickable prototypes, giving the team a real sense of flow before full design was applied. Zoom, test links, repeat: we collaborated closely with the developer to find solutions that were practical, functional, and beautiful. Every design decision — from layout to mobile responsiveness — was iterated until the desktop and mobile versions worked seamlessly together.

The outcome

Showcasing achievements, strengthening community

A site that works as hard as the whānau it serves. Members can register to vote on important matters, interested parties can stay informed, and hapū can easily access resources and articles through the intuitive kete. Desktop or mobile, every page is clean, functional, and visually aligned with the evolving brand. Most importantly, the website celebrates the mahi and achievements of Tātau Tātau o Te Wairoa, connecting the community while lifting the trust’s professional presence across the rohe.