Client

Te Tumu Paeroa

Work

Event Collateral, Print Design, Campaign Design, Effective Visual Language, Brand Story, Brand Marketing

Brief

Te Tumu Paeroa needed eye-catching event collateral for their stall at Te Matatini, the world’s largest kapa haka festival. The goal was to connect with iwi and whānau by promoting their scholarship, My Whenua service, and trustee opportunities. The collateral included large-scale posters, QR code cards with a custom sleeve, campaign banners for landing pages, and branded giveaways to power meaningful connections.

Two colorful brochures are shown. One promotes a Māori education scholarship with mountain imagery; the other encourages signing up for “My Whenua” with a photo of three smiling women standing outdoors. Both include text and QR codes.
A green folder with the Te Tumu Paeroa logo partially reveals a photo of three people smiling outdoors. Surrounding materials include a QR code and text promoting tetumupaeroa.co.nz.
A set of colorful square social media graphics about whānau (family) and whenua (land), featuring photos, text, and QR codes, focused on Māori education, land management, and community involvement.
A flyer titled "Sign up to My Whenua" shows three smiling people talking outdoors, with information about an online service for whenua (land) access, overlaid with green and white text and QR codes. Another flyer is partially visible behind it.
Poster on a sidewalk promotes the Sir Āpirana Ngata Memorial Scholarship, encouraging higher education for Māori with the slogan "A Pathway to Success." Trees and grass are visible in the background.
A laptop on an outdoor table displays a website titled "My Whenua," featuring a landscape photo of green hills. Two people are blurred in the background, one holding a plate.
Two green cards with Te Tumu Paeroa branding. One card shows a white charging cable, the other displays a stylized flag. Both have white text promoting connection and a secure online service.
Two square cards. The front card shows two people hugging and text: "Tū Tiaki – Become an advisory trustee for your whenua." The back card has a QR code and text about ensuring the next generation is considered.
The objective

To design high-impact event collateral that promoted Te Tumu Paeroa’s services and scholarships, connecting whānau to their whenua and the mahi of the organisation.

The goal

Make a splash at Te Matatini. We aimed to create event collateral that celebrated whenua, inspired whānau to engage, and showcased Te Tumu Paeroa’s scholarships and services — all in a way that stood out in a busy festival environment.

The process

We began with the QR code cards — the campaign’s centrepiece — featuring only Te Tumu Paeroa–managed land and staying fully on brand while elevating the visual style. Once messaging and content were set, we moved to A0 posters, balancing bilingual text, strong visual impact, and clear, scannable QR codes. For the free multiport cable packaging, we prototyped a practical, affordable solution aligned with the “Power your connections” theme, linking each pack back to the My Whenua service. Cards, posters, banners, and giveaways were all designed to work together as one cohesive campaign — celebrating whenua and engaging whānau.

The outcome

A cohesive, visually engaging suite of collateral that connected whānau to their whenua, scholarships, and Te Tumu Paeroa’s services. From posters to QR cards to branded giveaways, every element celebrated the mahi of the organisation and made a tangible impact at Te Matatini.