BOTA
Client
Work
Brief
Online rebranding to modernise your organisation when you have a one hundred year heritage needs thoughtful design. That’s why BOTA approached Wonderlab. BOTA needed to look relevant to a new generation of those seeking self-improvement and spiritual online learning. Wonderlab came up with a new web brand that help them standout in a clutter self-help space.
The objectives
Create a new web brand that respectfully compliments an ancient heritage and tradition.
The goal
Be sensitive in your understanding and create a site that resonates with those who are meant to find it.
The process
Combining the visual elements of the past – qabalist iconography and occult symbolism – with evocative photography, to make the concepts attractive for new deep thinkers.
The deliverables
A completely new website that expresses the mystical elegantly and tactfully.