Client

Nathan Scott

Work

Branding and Communications, Graphic & Digital Design, Website Design, Marketing, Print, Photography, Digital Marketing

Brief

When a Wellington physiotherapist discovered two pieces of health equipment that could revolutionise the physio industry and the treatment of core health issues, he needed some marketing help: With technology so new, how was he going to convince people they should try it? He came to see us at Wonderlab, a Wellington creative brand agency, to help make his dream a reality.

Man and woman standing against a branded background with a logo designed by Wonderlab
Four business cards with the word comegood on them.
Models standing in a lie with superimposed line icons, branding by comms company Wonderlab
Logo design overlayed on a seascape, by Wellington brand designers Wonderlab
Presentation graphics for a conference stands presented by Wonderlab
Hand holding a mobile phone showing a social media post presented by Wonderlab.
Booklet design with clean typography and strong brand imagery by creative agency Wonderlab.
Woman standing against a branded background designed by ad agency Wonderlab
Collection of printed brochures, designed and branded by Wonderlab
Laptop displaying web design presentation by Wellington based Wonderlab
Hands holding a tablet with brand design and imagery by digital creatives Wonderlab
A window display advertising the core good institute.
Man and woman standing against a branded background with a logo designed by Wonderlab
Four business cards with the word comegood on them.
Models standing in a lie with superimposed line icons, branding by comms company Wonderlab
Logo design overlayed on a seascape, by Wellington brand designers Wonderlab
Presentation graphics for a conference stands presented by Wonderlab
Hand holding a mobile phone showing a social media post presented by Wonderlab.
Booklet design with clean typography and strong brand imagery by creative agency Wonderlab.
Woman standing against a branded background designed by ad agency Wonderlab
Collection of printed brochures, designed and branded by Wonderlab
Laptop displaying web design presentation by Wellington based Wonderlab
Hands holding a tablet with brand design and imagery by digital creatives Wonderlab
A window display advertising the core good institute.
The project

Building a brand identity

Start from scratch

To create a brand from the ground up, starting with choosing a catchy, unique and trademarkable name for the business.

Develop a system

To develop the brand’s graphic design language and imagery, building a system that worked cohesively to educate and entice.

Social media and web design

To employ digital design strategies to encourage consumers to engage with the new business.

Outcome

Introducing The Coregood Institute

With a lot of hard work (and a few too many coffees!) we created a brand identity for a new business that ticked all the boxes. The Coregood Institute is going strong and has since opened a second clinic.