Durvillea was part of Astrolabe’s stable for some time and had been a successful product. However the original design didn’t translate in all markets. So a complete “reboot” was required.
It was a juggling act of ideas. We had to retain a connection to Dumont d’Urville. A French explorer who mapped the Marlborough Sounds and lent his name to the Bull Kelp that grew around its rocky shores.
We also had to include Winemaker Simon Waghorn’s love of the natural world, d’Urville’s explorations of Marlborough and his brief career stint as a seaweed farmer.
The Durvillea identity, label and carton is intended to be both a reflection of Simon’s own style – clean, pure and uncluttered – and a nod to simpler times and journeys of discovery.
Reboot = Success.
Moving with the currents of the Sounds…