Mission Estate


Logo Design, Branding, Packaging Design


Mission Estate had a long established wine brand “Stables”. As with any good brand they understood that the design needed regular but sensitive updating to keep the design fresh and relevant. Not every design project calls for impact and change. Sometimes ‘same but different’ is the perfect solution. With 30 years experience Wonderlab NZ’s logo designers were keen to take on the challenge.

The objectives

Understand the essence of the brand and gently improve it. Keep it classic, but make it fresh.

The goal

Update a classic.

The process

Providing a sliding scale of options by different logo and brand designers. From barely changed to a noticeable brand upgrade.

The deliverables

A masterclass in understatement: Classic typography. Simplified label shape. Restrained colour palette. Untouched logos.