Mission Estate had a long established wine brand “Stables”. As with any good brand they understood that the design needed regular but sensitive updating to keep the design fresh and relevant. Not every design project calls for impact and change. Sometimes ‘same but different’ is the perfect solution. With 30 years experience Wonderlab NZ’s logo designers were keen to take on the challenge.
Understand the essence of the brand and gently improve it. Keep it classic, but make it fresh.
Update a classic.
Providing a sliding scale of options by different logo and brand designers. From barely changed to a noticeable brand upgrade.
A masterclass in understatement: Classic typography. Simplified label shape. Restrained colour palette. Untouched logos.