Client

SPCA Wellington

Work

Graphic Design, Branding and Communications, Print Design, Print Management, Illustration

Brief

Whatever the brief, whether it’s communicating the annual accounts to designing the in-house cafe brand, to advocating social change with desexing pet programs, Wonderlab loves working for Wellington’s SPCA. We regularly design annual reports, but this one was different.

The project

Working with animals means there's no excuse for a boring annual report

Strong illustration

To achieve engagement and simple visual story telling.

Not just a report

The back of the report doubled as a poster and the individual illustrations were designed for social media posts animation.

Thoughtful print management

Despite the unusual format, the design format was tweaked to ensure maximum cost savings when printing.