Footnote Dance Company


Graphic & Digital Design, Print, Brand Strategy, Typography, Advertising


Wonderlab has been a supporting partner of Wellington based Footnote Dance Company for over five years. Several times a year we interpret Footnote’s design direction and photography for their diverse contemporary works. Each show is different with a strong visual presence predetermined by the choreographer. Our job is to understand, enhance and roll out.

The objectives

Make it grab you!

Making it striking!

Find that angle, colour or typeface and make it pop.

Make it curious!

The hero image needs to tell a little of the story, but not too much.

Brand it!

Capture the soul of the individual production and resonate with Footnote as a whole.