Client

Waka Kotahi | NZ Transport Agency

Work

Public Engagement and Community Consultation Campaign, Graphic Design, Branding and Communications, Print & Display Design

Brief

When the NZ Transport Agency was in the process of planning their community engagement campaign for a large roading project in Taranaki – they approached Wonderlab to help with preparing the consultation materials.

Office with a poster design for a public education campaign by ad Wellington ad agency Wonderlab
Three posters with branded portrait photography and info graphics for a public education campaign by wonderlab.
Folded leaflet design with portraits and map graphics by Wellington design agency Wonderlab
Two posters with map design for a public education campaign by ad Wellington ad agency Wonderlab
Man holding a newspaper with a public engagement advert created by comms strategists Wonderlab.
Two posters for a public education campaign by ad Wellington ad agency Wonderlab
Three banners with branded portrait photography used in a public education campaign by wonderlab.
Inside spread of a booklet with icon illustration for public education, by ad agency Wonderlab
Office with a poster design for a public education campaign by ad Wellington ad agency Wonderlab
Three posters with branded portrait photography and info graphics for a public education campaign by wonderlab.
Folded leaflet design with portraits and map graphics by Wellington design agency Wonderlab
Two posters with map design for a public education campaign by ad Wellington ad agency Wonderlab
Man holding a newspaper with a public engagement advert created by comms strategists Wonderlab.
Two posters for a public education campaign by ad Wellington ad agency Wonderlab
Three banners with branded portrait photography used in a public education campaign by wonderlab.
Inside spread of a booklet with icon illustration for public education, by ad agency Wonderlab
The objectives

Engaging stakeholders in a community consultation process on the Awakino Gorge to Mt Messenger Programme

Community consultation

A government roading project of this magnitude – with a 58km stretch of State highway to be improved, new tunnels dug and bridges built – needed very careful consultation with the community and stakeholders involved.

Create collateral

Consultation materials needed to facilitate a range of interactions with stakeholders. Oversized AO boards were created, outlining the various options – maps, visualisations, statements from members of the community. Including a range of support material in the form of banners, newspaper adverts, newsletters, and summary booklets.

Engage audiences

All this contributed to a very successful week of community consultations, with much higher participation numbers than anyone anticipated.