Waka Kotahi | NZ Transport Agency
Client
Work
Graphic Design, Branding and Communications, Marketing, Print Design, Public Engagement and Community Consultation Campaign
Brief
When the NZ Transport Agency was in the process of planning their community engagement campaign for a large roading project in Taranaki – they approached Wonderlab to help with preparing the consultation materials.
The objectives
Engaging stakeholders in a community consultation process on the Awakino Gorge to Mt Messenger Programme
Community consultation
A government roading project of this magnitude – with a 58km stretch of State highway to be improved, new tunnels dug and bridges built – needed very careful consultation with the community and stakeholders involved.
Create collateral
Consultation materials needed to facilitate a range of interactions with stakeholders. Oversized AO boards were created, outlining the various options – maps, visualisations, statements from members of the community. Including a range of support material in the form of banners, newspaper adverts, newsletters, and summary booklets.
Engage audiences
All this contributed to a very successful week of community consultations, with much higher participation numbers than anyone anticipated.