Graphic Design, Typography, Product Branding, Illustration, Marketing


Wonderlab creative design agency was asked by Wellington’s own Tuatara to present concepts for refreshing their packaging design to keep them as a craft beer leader within NZ. Tuatara also have ambitions beyond NZ shores in the export market.

The objectives

Put the growing brand back on the cutting edge

Refresh the brand

We needed to create and apply a refreshed look to Tuatara’s existing brand collateral.

Improve visual impact

With an increasingly saturated market, Tuatara’s packaging design needed to stand out in the bar and on the shelf.

Lead the pack

The new look needed to ensure that Tuatara stayed at the forefront of the craft beer wave.