Wonderlab creative design agency was asked by Wellington’s own Tuatara to present concepts for refreshing their packaging design to keep them as a craft beer leader within NZ. Tuatara also have ambitions beyond NZ shores in the export market.
Refresh the brand
We needed to create and apply a refreshed look to Tuatara’s existing brand collateral.
Improve visual impact
With an increasingly saturated market, Tuatara’s packaging design needed to stand out in the bar and on the shelf.
Lead the pack
The new look needed to ensure that Tuatara stayed at the forefront of the craft beer wave.