Wring money from the purses of the general public during Hospice’s annual appeal week is incredibly hard. Especially on the street. Who carries cash?
Mary Potter asked for a campaign that was genuine, heartfelt and motivating. It had to work across a variety of mediums and be completed on a tight budget and time-frame.
Feedback to Mary Potter was only positive. The cut through of the story, the memorable visual as well as the children’s voices on the TVC and radio ad made for the highest grossing campaign they’ve had in 6 years. Well done Wellingtonians!
…the most successful campaign in six years.
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