Wonderlab has looked after Mebo for over a decade. The original packaging no longer reflected the market or the client. Both had moved on.
Evolving from a ‘scientifically tested’ focus to being comfortable in the ‘natural remedies’ segment, a redesign was needed.
Mebo had established itself as a credible and effective skin treatment. The design evolution was an organic one. Clear, clean and boldly coloured packaging with a visual link to Mebo’s botanical origin—showing authority and confidence to appeal to the “natural skincare” conscious consumer.
Mebo skincare | Natural ointments