A sister label to te Pā, koha is a gift from their home to yours; physically, metaphorically and traditionally as in Māori culture. Aimed at foreign markets, the MacDonald family wanted something that reflected te Pā’s heritage, appeared related, but obviously not as up-market as their lead brand.

We employed similar cues to te Pā but greatly simplified the print finishes and quality of label stock to create a fashion conscious look. The result was a subtle nod to the past but vastly simpler. A consumer-focused contemporary with great in-store presence.