A campaign and TVC for their annual guide dog appeal.
We loved this job so much we had to keep it in our portfolio. Way back in 2007, The Royal New Zealand Foundation for the Blind approached us to take a look at their annual guide dog appeal. The campaign needed a recognisable identity to help people connect with it. Through re-branding, using a fun name, simple bold colour and engaging photography the campaign now has a definite personality. We even got to rewrite a semi-famous rock song. The material was hugely successful and many of the brand ideas are still in use today. Go Red Puppy!
We are pleased the campaign collected over $1 million in its first year and has gone from strength to strength.