Becoming a pest free capital and encouraging pet owners to voluntarily have their cats neutered is not an easy preposition. Creating a campaign to do so, and have it ready in less than 10 days was quite a challenge.
Wonderlab created the campaign name, look and whole execution – print material, launch collateral, billboard, online and radio ads. It was a mad rush, but the campaign took off like a rocket. Within the first couple of weeks, they surpassed their target of 1000 cats done! Wohoo!